This adjustable strap holds your ukulele securely (as long as the strap buttons on your instrument are properly positioned and installed, which is a prerequisite for any strap to work well), while its 1.5 inch width is optimally proportioned for use with ukuleles.
I appreciate that themes of Canadian provinces are incorporated into the strap's design. In addition, I love how the stylized artwork inspired by the B.C. provincial flag also blends in nicely with oceans and seashores, sceneries which have often been associated with the ukuleles. To me this is an added bonus that makes this strap even more attractive.